From February, the brand will be handing out over four million free cans across ten city centres, throughout the year, showcasing all the bold flavours Rockstar has to offer, to attract more consumers to the category.ģ1mg of caffeine per 100ml & 155mg caffeine per can.įor further press information, please contact the Britvic team at Cirkle. To support the launch, Rockstar Energy will be launching a marketing campaign with out of home media, PR, instore and digital campaigns from May. However, its calorie content also means that it’s more suited for those who live an active lifestyle. The 160 mg of caffeine is enough to get you going through the day and it’s also beneficial that it’s sugar-free. The bold pack designs are sure to stand out in chillers, helping to continue driving demand for Rockstar across a range of foodservice outlets.” Rockstar’s a pretty good energy drink that you can greatly enjoy on occasion. The new range has performed well in consumer testing (with 56% saying it improved their perception of the brand ). ![]() Rockstar Refresh is an invigorating new energy drink with refreshing flavours that defies energy drink taste expectations. Strawberry & Lime (recommended retail price: £1.29) and Watermelon & Kiwi, which come in a price marked pack format, will be available across all channels from April 2023.Īdam Russell, Director of Foodservice & Licensed at Britvic, said: “Consumers are on the lookout for healthier drinks choices that don’t compromise on taste. Offering more choices for consumers, Rockstar Energy is well placed to tap into increased consumer demand for lower sugar options, as part of Britvic’s Healthier People sustainability agenda. Put in the work with Rockstar original sugar free energy drink, fully-charged with B-vitamins and formulated with guarana, taurine, and caffeine to help keep. Rockstar Refresh Strawberry & Lime and Watermelon & Kiwi provide delicious refreshing flavours with a crisp finish, high in vitamin C*, zero sugar and only 21 calories per can. Rockstar Energy is expanding its range with the launch of two refreshing, zero sugar flavours, Rockstar Refresh Strawberry & Lime and Watermelon & Kiwi.
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